Xur Homes x JCIT Digital
In the Philippine real estate market, affordable housing is highly competitive and volume-driven. To capture market share, Xur Homes needs a streamlined engine that generates high-quality leads, nurtures them instantly, and converts inquiries into property viewings or trippings.
Executive Summary
A lead generation engine built for affordable housing scale
Xur Homes needs more than a static online brochure. The goal is to combine fast lead acquisition, instant buyer response, and digital credibility into one operating system that helps your team convert more inquiries into actual viewings.
Boost lead acquisition
Implement high-volume outreach workflows that separate serious buyers from casual inquiries quickly.
Establish digital credibility
Build a professional web presence that showcases properties and financing options clearly for everyday Filipino buyers.
Automate inquiries
Deploy 24/7 tools that capture buyer intent even when your team is offline or outside standard working hours.
Scope Of Service
3.1 Cold calling and lead nurturing
The first pillar focuses on outreach. These services are designed to help Xur Homes test the market rapidly, qualify serious buyers, and move interested prospects toward trippings.
AI Caller
Best for rapid market testing and bulk filtering. JCIT can work through up to 100 leads in a single day and qualify interest using standard screening questions like salary bracket and preferred location.
Live Caller
A dedicated professional human caller assigned to your agency to handle deeper nurturing, follow-ups, and property viewing bookings.
Visual Direction
Digital credibility that supports lead conversion
A stronger digital footprint helps Xur Homes look more credible, answer buyer questions faster, and turn social or outbound attention into measurable next steps like inquiries and site visits.
Investment Summary
Service options and billing structure
High-speed automated calling built for rapid qualification and batch-based outreach.
Dedicated human sales caller for nurturing, follow-ups, and viewing coordination.
4-page informational site delivered as a one-time payment.
Website with AI chatbot and booking tool under a minimum 6-month subscription.
The Interactive Website subscription requires a minimum 6-month term. Social Media Management is also available at ₱25,000 / month for content creation, scheduling, and engagement.
Recommended Strategy
The “Affordable Scale” package
For affordable housing, we strongly recommend combining the AI Caller with the Interactive Website.
Use the AI Caller to blast 500 leads weekly and filter out low-intent prospects quickly.
Redirect interested buyers to the Interactive Website where the chatbot can answer financing questions on the spot.
Qualified leads can be logged directly into your tripping calendar for faster sales coordination.
Next Steps
Ready to align and launch?
The next move is a short alignment discussion so we can confirm which combination of outreach and digital infrastructure best fits your current quarterly goals.
1. Proposal review and alignment
A brief alignment meeting to finalize the services that best match current business targets.
2. Contract signing and deposit
Formalize the agreement based on the selected options and implementation scope.
3. Onboarding and kickoff
Gather property collaterals, location details, and target demographics to launch within 7-10 business days.
Approve And Kick Off
Start the project
Complete this quick form and JCIT will treat it as a kickoff request for the Xur Homes website project.
Proposal route: jcit.digital/xurhomes
Prepared by: JCIT