SDR Training Program
This training is designed to help SDRs sell professionally in grey market-adjacent categories while staying compliant, building trust, and generating qualified leads for JCIT services and partner brands.
What You’ll Learn
Training Modules
Module 1: Introduction to the Grey Market
What is the Grey Market?
The grey market refers to products that are legally manufactured but sold through unofficial or unauthorized channels. These products are not counterfeit/fake, are usually imported from other countries, may be sold without official local distribution, and are common in wellness, supplements, fragrances, and niche lifestyle products.
Why Customers Buy Grey Market Products
- Better pricing
- Hard-to-find products
- Faster availability
- Niche or specialized products
- Strong online communities and reviews
Risks & Considerations
- Some products may have legal or regulatory limitations
- Marketing language must avoid medical claims
- Customer education is important
- Trust and discretion matter
Module 2: JCIT Products & Services (Tech)
JCIT provides digital solutions for businesses operating online. Your job is to listen for the business problem, then connect it to an outcome-oriented service offer.
2.1 JCIT Services
Websites
What we offer: Business websites, landing pages, ecommerce websites, custom branded pages.
SDR talking points: Professional presence, mobile-friendly, SEO optimized, fast deployment, conversion-focused.
Ideal clients: SMEs, ecommerce brands, influencers, clinics, wellness brands, grey market stores.
Apps
What we offer: Mobile applications, internal business systems, ordering systems, CRM dashboards.
SDR talking points: Automation, better customer experience, scalability, real-time tracking.
Storefront
Online storefronts allow businesses to display products, accept payments, manage inventory, and process customer orders.
SDR talking points: Easy checkout, social media integration, conversion tracking, multiple payment options.
Dispatch & Fulfillment
Services include: Order management, delivery coordination, inventory handling, customer notifications.
SDR talking points: Faster delivery, better customer experience, reduced operational stress, scalable logistics.
2.2 Product Training — PoppersGuyPH
Poppers are inhalant products commonly used for relaxation, recreational experiences, and enhanced sensory experiences. In many regions, poppers are considered grey market products because regulations vary, distribution channels are limited, and products are often imported.
Pricing Strategy
Pricing is affected by import costs, supply availability, brand reputation, product potency, and shipping risk. Position value as reliability, authenticity, trusted sourcing, customer support, and discreet handling — not “cheap.”
2.3 Product Training — PepperzGlow
Peptides are short chains of amino acids commonly associated with wellness, recovery, fitness support, and skin/anti-aging communities. Peptides often operate within grey market spaces because regulations vary internationally, some products are research-use only, and distribution is community-driven.
Pricing is affected by purity, supplier reputation, manufacturing source, storage requirements, and shipping conditions. Position value as product consistency, trust, quality sourcing, and community credibility.
Module 3: Marketing Fundamentals
What are Leads?
A lead is a person who may be interested in buying a product, using a service, or learning more about the brand.
Lead Generation
Lead generation is the process of finding potential customers. Common lead sources include social media, referrals, online communities, ads, and messaging platforms.
Social Media Marketing Playbooks
Facebook Marketplace
Why it works: Massive audience, local targeting, easy inquiries.
Best practices: Clean images, avoid banned words, reply quickly, move leads to Messenger or Telegram.
Sample workflow: Comment/inquiry → fast reply → private chat → qualify → close or handoff.
Twitter/X
Why it works: Niche communities, viral potential, fast engagement.
Best practices: Engage trends, build authority accounts, post educational content, reply to relevant posts.
Content types: Product education, community memes, testimonials, lifestyle positioning.
Telegram
Why it works: Privacy-focused, community-driven, high retention.
Best practices: Build active groups, provide updates, create exclusivity, support retention.
Uses: VIP groups, flash sales, customer support, community engagement.
Marketing Partners
Marketing partners promote products in exchange for commission, revenue share, free products, or affiliate incentives.
Examples: Influencers, community admins, resellers, referral partners.
SDR responsibilities: Recruit partners, maintain relationships, track performance, provide marketing assets.
Module 4: Sales & Commission Tracking
SDR Sales Process
- Lead Generation: Find potential customers.
- Qualification: Determine budget, interest, urgency, and fit.
- Pitching: Present benefits, trust factors, and product fit.
- Closing: Guide customer to payment/order.
- Follow-Up: Encourage repeat purchases, referrals, and upsells.
Why Commission Tracking Matters
Tracking commissions helps measure performance, motivate SDRs, and ensure transparency.
Common Metrics
- Leads Generated: Number of prospects sourced.
- Qualified Leads: Leads that meet buying criteria.
- Closed Sales: Completed purchases.
- Conversion Rate: Percentage of leads converted.
- Revenue Generated: Total sales value.
Example Commission Structure
| Metric | Example |
|---|---|
| Per Qualified Lead | ₱100 |
| Per Closed Sale | 5%–10% |
| Monthly Target Bonus | ₱5,000 |
| Team Incentive | Shared pool |
Service Agreement Summary (SDR Engagement)
This is a condensed, practical summary for day-to-day SDR work. The signed agreement governs if anything conflicts.
Nature of Engagement
- Non-exclusive independent contractor role (unless stated otherwise for a specific brand)
- No employer–employee relationship
- No authority to bind JCIT
- Contractor handles own taxes and compliance
Scope of Work
- Hard selling + revenue generation across JCIT Services and represented brands
- Prospecting, meetings, and follow-ups
- Order processing and customer coordination
- Collections (when assigned) and proper remittance
- Follow company pricing, instructions, and procedures
Compensation (High-Level)
- Commission is earned only after full payment is received by JCIT
- Commission week runs Monday–Sunday; payout every Monday (following week)
| Brand / Service | Commission | Notes |
|---|---|---|
| PoppersGuyPH (Exclusive) | ₱50 / item | Plus 100% of your markup |
| JCIT Services | 30% of total sales | Paid after JCIT receives full payment |
| deluLubes | 30% of total sales | Paid after JCIT receives full payment |
| PepperzGlow | 8% of total sales | Paid after JCIT receives full payment |
Allowances
- Communications allowance: ₱1,000/month released in weekly tranches (Mondays)
- Events/transportation: Case-by-case based on the specific event
Brand Exclusivity (PoppersGuyPH Only)
- All PoppersGuyPH sales must run through JCIT channels
- No selling competing/similar products
- No independent sourcing/reselling of PoppersGuyPH products
Customer Protection, Confidentiality, and Ownership
- No lead/customer diversion, side deals, or bypassing company sales channels
- Customer lists, pricing, suppliers, internal processes, and sales strategies are confidential
- Leads, customers, conversations, and accounts/channels used for work are owned by JCIT
Conduct and Termination
- Represent brands professionally; avoid misleading statements
- Violations can result in immediate termination and forfeiture of unpaid commissions
- Upon termination: access is revoked; company data must be returned/deleted; only paid, completed sales remain commissionable
SDR Best Practices
Communication
- Be professional
- Be responsive
- Build trust
- Stay discreet
Compliance
Never:
- Make medical claims
- Promise guaranteed results
- Use prohibited platform terms
- Mislead customers
Relationship Building
Top SDRs follow up consistently, remember repeat customers, build communities, and focus on long-term trust.
Final SDR Objectives
By the end of training, SDRs should be able to:
- Understand grey market business models
- Explain JCIT products and services
- Generate and qualify leads
- Use social platforms effectively
- Track commissions and sales
- Maintain professional and compliant communication